Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
| Books | |
| ASIN | 1861529015 |
| Author | Patterson, Maurice, O'Malley, Lisa, Evans, Martin |
| Binding | Paperback |
| Condition | Very Good |
| Format | |
| Language | |
| Publication Date | 19/02/2004 |
| Publisher | Cengage Learning EMEA |
Exploring Direct and Customer Relationship Marketing
- Product Code: 1861529015
- Availability: 8
- Condition: Very Good
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£5.79