Tom Webster is a dreary nobody; nice enough, but neither a head-turner or a hell-raiser, until he's given the opportunity to become an uber-celebrity. The assignment: A major magazine gives Tom 30-days in which to make himself famous, using any, and they mean any, means necessary. The pay-off: Fame, glory, and $100,000. When the assignment spins out of control, Tom takes a wild ride on the celebrity machine with a B-list film actress who wants to be working on Shakespeare in the Park rather than her buxom physique, her slimy agent, his best friend, (who happens to have stolen his wife), a boss desperate to capitalize on Tom's celebrity, and a fame obsessed magazine editor who wants a finished article from Tom above all else. As his level of fame escalates, Tom becomes trapped in his own lies and the cult of celebrity - while everyone around him grabs their fifteen minutes. And then, just when everything seems perfect, Tom will make the decision of his life- turning the tables on the paparazzi, the hangers on, and his scheming counterparts.