Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organization. Written by three eminent professors, this book is especially useful for readers interested in advanced marketing techniques, explained through a series of end of chapter 'Toolbox' sections.
| Books | |
| ASIN | 333773195 |
| Author | Mühlbacher, Professor Hans, Jolibert, Professor Alain, Dubois, Professor Pierre-Louis |
| Binding | Paperback |
| Condition | Multiple conditions available |
| Format | |
| Language | |
| Publication Date | 24/10/2006 |
| Publisher | Palgrave Macmillan |
Marketing Management: A Value Creation Process
- Product Code: 0333773195
- Availability: 10
- Condition: Multiple conditions available
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£8.87