When businesses look to improve their performance, they usually look at profit margins, growth rates and measures like these. One very important factor that is often overlooked is performance. When performance isn't effectively measured, it is difficult to improve. Many organizations endure mediocre performance while having a preponderance of employees who are rate 'above average' and 'excellent'. Omar Khan and Alan Weiss, both world-recognized consultants, provide, in Who's Got Your Back, the pragmatics for why measurement is important, what should be measured and how to do it accurately. Their concept is 'Who's Got Your Back'. This concept, in their words: 'The people you monitor, develop, and coach protect you and the company through their skills. People who are committed, don't hide, don't shun responsibility, and who can be relied upon in good times and bad. We need to measure their work, observe their behavior, and reward them accordingly' The objective of the exercise is business growth. A collateral benefit is happier employees and a more engaging, congenial working environment.